en
From March 4 to 6, our colleague Marc Pfeilsticker (Jr. Area Sales Manager Asia Pacific) attended the Chartered Institute of Brewing and Distilling (CIBD) event in Australia together with our partner Sandy Ross from RossBrew. The CIBD is a leading organization dedicated to advancing the science and technology of brewing and distilling.
During the event, the focus was on the portfolio of plant technology, in particular the aha INOVA, aha FLOW and aha CLEAR brands. The joint appearance with RossBrew demonstrates our commitment to building strong partnerships worldwide and serving our customers in the best possible way. CIBD provided an excellent platform to connect with industry leaders, customers and interested parties from around the world.
"It was an interesting opportunity for us to increase our visibility and showcase our commitment and product portfolio in brewing and distilling. The presentations and workshops during CIBD were informative and provided valuable insights into current trends and challenges," summarizes Marc Pfeilsticker.
In the week leading up to CIBD, several visits were made to customers and interested parties in order to strengthen business relationships and discuss products and processes. This enabled us to better understand the needs and expectations of our customers and to target projects more effectively.
Overall, the trip was a great success in terms of driving current projects forward and shaping long-term strategic planning.
